Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions Answers
Exam Code: Marketing-Cloud-Account-Engagement-Consultant
(Updated 245 Q&As with Explanation)
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (WI25)
Last Update: 26-Mar-2025
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Marketing-Cloud-Account-Engagement-Consultant Overview
Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview
| Category | Details |
|---|---|
| Certification Name | Salesforce Marketing Cloud Account Engagement Consultant Certification |
| Target Audience | Professionals responsible for consulting, implementing, and managing Salesforce Marketing Cloud Account Engagement solutions for clients. |
| Purpose | Validates expertise in configuring, managing, and optimizing Salesforce Marketing Cloud Account Engagement (formerly Pardot) solutions for businesses. |
| Exam Duration | 90 minutes |
| Number of Questions | 60 multiple-choice questions |
| Passing Score | 65% (39 correct answers out of 60) |
| Exam Format | Multiple-choice questions |
| Exam Delivery | Online (via Salesforce’s certification portal or Pearson VUE) |
| Exam Cost | $400 (USD) |
| Languages Available | English |
| Prerequisites | Recommended: Experience with Salesforce Marketing Cloud Account Engagement, Pardot, and related tools. |
| Key Topics Covered | 1. Implementing and configuring Salesforce Marketing Cloud Account Engagement 2. Managing and analyzing campaigns 3. Automating and optimizing marketing processes 4. Managing data, audiences, and segmentation 5. Reporting and analytics |
| Preparation Resources | 1. Salesforce Marketing Cloud Account Engagement Training 2. Pardot Documentation 3. Salesforce Practice Exams 4. Hands-on experience with Marketing Cloud Account Engagement |
| Validity Period | 3 years (requires recertification after expiration) |
| Retake Policy | Candidates can retake the exam after 30 days if they do not pass. |
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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Topics Breakdown
| Domain | Weight (%) | Topics Covered |
|---|---|---|
| 1. Implementing and Configuring Account Engagement | 25% | - Setting up and configuring Marketing Cloud Account Engagement (Pardot) - Managing email marketing and lead generation - Configuring user roles and permissions |
| 2. Managing and Analyzing Campaigns | 20% | - Creating and managing campaigns and drip programs - Analyzing campaign performance - Managing landing pages and forms |
| 3. Automating and Optimizing Marketing Processes | 20% | - Implementing marketing automation rules - Managing lead scoring, grading, and nurturing - Optimizing marketing workflows |
| 4. Managing Data, Audiences, and Segmentation | 15% | - Managing prospects, accounts, and data - Segmenting audiences based on data - Implementing dynamic content and personalization |
| 5. Reporting and Analytics | 20% | - Generating reports and dashboards - Analyzing and measuring ROI of campaigns - Using analytics to optimize marketing efforts |
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