Salesforce Pardot-Specialist Practice Test Questions Answers
Exam Code: Pardot-Specialist
(Updated 261 Q&As with Explanation)
Exam Name: Salesforce Certified Pardot Specialist (WI24)
Last Update: 10-Nov-2024
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Pardot-Specialist Overview
Salesforce Pardot Specialist Exam Overview
| Overview | Description |
|---|---|
| Certification | Salesforce Certified Pardot Specialist |
| Exam Content | Demonstrates knowledge and skills in designing, building, and implementing marketing automation workflows using Pardot. |
| Delivery | Online Proctored |
| Prerequisites | No formal prerequisites, but hands-on experience with Pardot is recommended |
| Exam Duration | 90 Minutes |
| Number of Questions | 60 Multiple-Choice/Multiple-Select (with possibility of up to 5 unscored questions) |
| Passing Score | 72% (minimum of 44 correct answers) |
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Salesforce Pardot-Specialist Exam Topics Breakdown
| Exam Section | Percentage of Questions | Description |
|---|---|---|
| Visitors and Prospects | 8% | Understanding visitor and prospect data, tracking methods, and conversion processes within Pardot. |
| Administration | 11% | Configuring Pardot settings, user management, and security practices. |
| Pardot Forms, Form Handlers, and Landing Pages | 20% | Designing effective Pardot forms, utilizing form handlers, and analyzing landing page performance. |
| Lead Management | 24% | Creating and managing leads within Pardot, including lead scoring, qualification, and nurturing strategies. |
| Email Marketing | 20% | Building and executing targeted email marketing campaigns using Pardot's functionalities. |
| Engagement Studio | 17% | Designing automated marketing workflows and journeys with Pardot's Engagement Studio tool. |
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