Salesforce Marketing-Cloud-Personalization Practice Test Questions Answers
Exam Code: Marketing-Cloud-Personalization
(Updated 121 Q&As with Explanation)
Exam Name: Marketing Cloud Personalization Accredited Professional Exam (WI25)
Last Update: 06-Apr-2025
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Marketing-Cloud-Personalization Overview
Salesforce Marketing-Cloud-Personalization Exam Overview
| Category | Details |
|---|---|
| Certification Name | Salesforce Marketing Cloud Personalization Accredited Professional Certification |
| Target Audience | Professionals who are responsible for implementing and managing Salesforce Marketing Cloud Personalization solutions, including marketers and developers. |
| Purpose | Validates expertise in implementing, configuring, and managing Salesforce Marketing Cloud Personalization for delivering tailored customer experiences. |
| Exam Duration | 90 minutes |
| Number of Questions | 60 multiple-choice questions |
| Passing Score | 65% (39 correct answers out of 60) |
| Exam Format | Multiple-choice questions |
| Exam Delivery | Online (via Salesforce’s certification portal or Pearson VUE) |
| Exam Cost | $400 (USD) |
| Languages Available | English |
| Prerequisites | Recommended: Experience working with Salesforce Marketing Cloud and Personalization solutions. |
| Key Topics Covered | 1. Implementing Salesforce Marketing Cloud Personalization 2. Data integration and management 3. Personalization features and configurations 4. Advanced personalization strategies 5. Analyzing and reporting on personalized campaigns |
| Preparation Resources | 1. Salesforce Marketing Cloud Training 2. Marketing Cloud Personalization Documentation 3. Salesforce Practice Exams 4. Hands-on experience with Salesforce Marketing Cloud Personalization |
| Validity Period | 3 years (requires recertification after expiration) |
| Retake Policy | Candidates can retake the exam after 30 days if they do not pass. |
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Salesforce Marketing-Cloud-Personalization Exam Topics Breakdown
| Domain | Weight (%) | Topics Covered |
|---|---|---|
| 1. Implementing Marketing Cloud Personalization | 25% | - Setting up and configuring Marketing Cloud Personalization - Understanding and implementing personalization strategies - Managing customer experiences through personalized content |
| 2. Data Integration and Management | 20% | - Integrating data sources with Marketing Cloud Personalization - Managing customer data and segmentation for personalization - Understanding audience targeting |
| 3. Personalization Features and Configuration | 20% | - Configuring personalization features (e.g., content blocks, recommendation engines) - Setting up user journeys and experience paths |
| 4. Advanced Personalization Strategies | 15% | - Implementing advanced strategies for personalized customer experiences - Utilizing data insights to drive personalization decisions |
| 5. Analyzing and Reporting on Personalized Campaigns | 20% | - Analyzing performance metrics of personalized campaigns - Generating reports and dashboards for personalization success evaluation |
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